INTRODUCTION

This Privacy Policy describes how personal information is collected, used, and shared when you visit or make a purchase from yaszou.com(“the Site”).

When we use the words “we”, “us”, or “our”, we are referring to the operator of the Site. By using the Site, you acknowledge this Privacy Policy. Where required by law, we will seek appropriate consent for certain processing activities (for example, certain marketing communications or non-essential cookies).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Device Information

Examples of personal information collected:

• web browser information, device information, and operating system

• IP address, time zone, and language settings

• cookie identifiers and similar online identifiers

• pages or products you view, referring/exit pages, search terms, and how you interact with the Site

Technologies used for collection may include cookies, log files, pixels, web beacons, and similar technologies.

Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect information to fulfil your order, such as:

• name

• billing address and shipping address

• contact information (such as email and/or phone number, where provided)

• order details (items purchased, quantities, and order confirmations)

• payment information needed to process the transaction (note: payment details are processed by third-party payment processors)

Customer Support Information

If you contact us for customer support, we collect the information you choose to provide (for example, order number, contact details, and details of your request).

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use your personal information to support typical e-commerce operations, including to:

• operate and maintain the Site

• process orders, payments, shipping, and order confirmations

• provide customer support and respond to enquiries

• communicate with you about your order, account, and service-related matters

• help detect, prevent, and investigate fraud, unauthorised activity, or security incidents

• understand how customers use the Site and improve performance and user experience (analytics and optimisation)

• provide marketing communications and advertising where permitted, and based on your preferences and consent where applicable

SHARING YOUR PERSONAL INFORMATION

We share personal information with third parties to help us provide and improve our services, including:

• E-commerce platform providers (for example, Shopify). Shopify’s privacy information is available here: https://www.shopify.com/legal/privacy

• Payment processors to process payments and help prevent fraud

• Fulfilment and shipping partners to deliver your order

• Customer service tools that help us manage support requests

• Analytics and advertising partners to measure performance and deliver relevant marketing where permitted

• Legal and regulatory disclosures where required by law (for example, to respond to lawful requests such as a subpoena, warrant, or similar), or to protect our rights, users, or others

If the California Consumer Privacy Act (“CCPA”) applies to you, we may disclose personal information to the categories of recipients above for business purposes.

BEHAVIORAL ADVERTISING

We may use your personal information to provide targeted advertisements or marketing communications that may be of interest to you, where permitted and based on your preferences and consent where applicable.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of some targeted advertising by using the Digital Advertising Alliance’s opt-out portal:
http://optout.aboutads.info/

For more information on Google’s privacy practices, visit:
https://www.google.com/intl/en/policies/privacy/

To opt out of Google Analytics, visit:
https://tools.google.com/dlpage/gaoptout

MEMBERSHIPS OR SUBSCRIPTIONS

If you choose to enrol in a membership or subscription offering (where available), we will use personal information as necessary to administer the membership/subscription, manage recurring billing, and provide account access and customer support. This may include your contact details, order history, subscription status, and payment-related information processed by third-party payment providers.

You can request help managing or cancelling a membership/subscription by contacting us at yaszoucontact@gmail.com.

YOUR RIGHTS

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information.

General rights (may include)

• the right to access the personal information we hold about you

• the right to correct inaccurate personal information

• the right to request deletion of personal information (subject to legal exceptions)

• the right to data portability

• the right to object to or restrict certain processing

• where processing is based on consent, the right to withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal)

GDPR / EEA (and similar laws)

If GDPR applies to you, you may have the rights described above, and we will process personal information under applicable legal bases (such as performance of a contract, compliance with legal obligations, legitimate interests, and consent where required).
Some service providers may process personal information outside your country. Where required by law, we use appropriate safeguards for such transfers.

CCPA (California)

If CCPA applies to you, you may have the right to:

• know what personal information we collect, use, disclose, and share

• request deletion of personal information (subject to legal exceptions)

• correct certain personal information (where applicable)

• opt out of the “sale” or “sharing” of personal information in certain circumstances (where applicable)

• not be discriminated against for exercising your privacy rights

We do not intend to sell personal information in the conventional sense. However, some data-sharing practices for advertising and analytics may be treated as “selling” or “sharing” under certain laws. Where applicable, you may request to opt out by contacting us.

Exercising your rights

To exercise any of these rights, contact us at yaszoucontact@gmail.com. We may need to verify your identity before fulfilling your request, to protect your information.

DATA RETENTION

We retain personal information only as long as necessary to fulfil the purposes described in this Privacy Policy, including for legitimate business needs such as record-keeping, legal, tax, accounting, dispute resolution, and enforcement. When personal information is no longer required, we will delete or anonymise it unless continued retention is required by law.

CHANGES

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We encourage you to review this page periodically to stay informed about our information practices.

CONTACT US

For more information about our privacy practices, questions, or to make a request related to your personal information, contact us at: yaszoucontact@gmail.com